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A serum is a skincare product that delivers concentrated active ingredients to the skin. It's a lightweight, fast-absorbing liquid typically applied before moisturizer and sunscreen. Serums are formulated to target specific skin concerns such as ageing, acne, hyperpigmentation, and dullness. They can contain various ingredients such as antioxidants, hyaluronic acid, retinol, and vitamins to provide specific benefits to the skin.
One of the main advantages of using a serum is its ability to penetrate deep into the skin, allowing the active ingredients to reach the lower layers of the skin where they can be most effective. Serums are also highly concentrated, meaning a small amount of product goes a long way and can provide maximum results.
Serums can be used by people of all skin types and can be tailored to specific concerns and skin types. For example, an anti-ageing serum may contain retinol and antioxidants to help reduce the appearance of fine lines and wrinkles. In contrast, a hydrating serum may contain hyaluronic acid to plump and moisturize the skin.
It's recommended to use a serum as part of your daily skincare routine, after cleansing and before moisturizing. It's also essential to use sunscreen as the last step in your skincare routine to protect your skin from UV rays.